Naroth Choyi Aswatt - Director & Chief Strategist - 

After attending EMLYON for a Masters in Luxury Management and Marketing and a stint at Ecole Hoteliere de Lausanne in hospitality, Naroth proceeded  to  work  in  a  luxury  consulting  and distribution company in Paris which specialised in Objects, Art and very beautiful time pieces.  

             He gained a lot of insight working with some very niche Japanese "papetrie" brands who were looking to enter the French market.  Along with preparing collections for departments of the Japanese retailer United Arrows   and organising  distribution  for  Japanese  bag  maker Yoshida  Porter  and  co.  he had a very in-depth look into both European and Japanese branding.  Hoghan the company he worked with also curated Black Block, a store created by the famous Graffiti artist Andre Saraiva and they curated the pop up at the prestigious Le Bon Marche.  After his stint in Paris, he moved to Italy  to work under  the  classic  menswear  designer  of  Yves Saint Laurent, and then to Cantarelli,  a   jacket   manufacture   based   out  of  Arezzo.   Having  the opportunity  to  work  with many artisanal ateliers in Italy turned out to be an  incredible  experience  in  terms of taste and understanding of a very different dimension of style and and more importantly, aesthetic.

Alessio Comalli -

Creative Director & Photographer -

Alessio has been working  in the creative industry since  he was 15 years old.  Photography that  started as a hobby eventually  consumed him and   he has since devoted his  life towards it.  Ale started his career in  Armani Parfum  and  then  Lanvin  and  then moved on to work in retail  for Dolce Gabbana. 

After his stint  at Romeo Gigli he went into working with graphics full time.  This is  when  he  started  being truly inspired by the work of artisans and this turned  his  passion  into  his  job.  Alessio specialises in working with artisans and he loves bringing to life  the creation of a person through his expression,  be  it  through illustrations, graphics,  photography,  words in other words, simply his passion. 

        His love for Italian tailoring, especially of the  school  of  tailors  from  Napoli's   Quartiere   Espagnol,    has led him to work with magazines like Bespoke and Monsieur on a regular basis.

 This  passion  for " fatto  a mano " ( hand made ) led him to meet some of the best shoe makers  in Italy  as well.   Alessio  works in  Europe and his passion for all  the craze  and  simplicity  of  life  in  Varanasi  also keeps him going back to India.